Launches

KARL LAGERFELD and ModelCo celebrate the global launch of their limited-edition colour cosmetics collection, in Paris, May 2018.

(Photo by Julien M. Hekimian/Getty Images for ModelCo)

It was a romantically rosy affair inside the Hotel D’Evreux in Paris at the famous Place Vendôme on May 15th, where KARL LAGERFELD and ModelCo celebrated the global launch of their limited-edition colour cosmetics collection.

The Hotel d’Evreux where the event took place was transformed into an uber-cool, hot pink neon extravaganza,
with VIP guests treated to KARL LAGERFELD + MODELCO collection art style installations,
cocktails and Perrier-Jouët champagne.

Previously, at many main attractions and landmarks of Paris, a mob of 100 KARL LAGERFELD + MODELCO “Beauty Butlers” staged performances and parades wearing custom-designed helmets with a 3D cartoon reinterpretation of the distinctive designer Karl Lagerfeld.

Beauty Butlers Flashmob performs in front The Eiffel Tower at Trocadero as part of KARL LAGERFELD & ModelCo. product launch on May 14, 2018 in Paris, France. (Photo by Julien M. Hekimian/Getty Images for ModelCo)

The “Beauty Butlers” visited iconic locations including the Eiffel Tower, Les Tuileries garden, Champs-Elysées, Saint-Germain-des-Près, Montparnasse and Palais de Tokyo —inviting members of the public to join them for a special performance at each stop along the way. 

'Beauty Butlers' performed a flash mob on Place Vendome for Karl Lagerfeld + Modelco Make Up Line Launch cocktail party at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Aurelien Meunier/Getty Images for ModelCo)

The "Beauty Butlers" were sporting a helmet to resemble a 3D cartoon reinterpretation of Karl Lagerfeld. This design is also a key element in the collection, and appears on the LIP LIGHTS Lip Gloss, the collection’s headline product. 

(Photo by Aurelien Meunier/Getty Images for ModelCo)

The limited-edition collection, featuring a range of innovative beauty products, will be available through KARL LAGERFELD stores and MODELCO.COM and key exclusive retailers: Nordstrom in the US, in Europe at Douglas, Nocibe, Cult Beauty and Galeries Lafayette, and in the Middle East at selected retailers.

ModelCo. CEO Shelley Sullivan and Karl Lagerfeld CEO Pier Paolo Righi hosted a glamorous party - the Karl Lagerfeld & ModelCo. makeup line launch held  at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Julien M. Hekimian/Getty Images for ModelCo) 

“The Beauty Butlers storming the streets of Paris represent the bold, fashion oriented and unique attributes of the KARL LAGERFELD + MODELCO colour cosmetics and collectable range. We achieved our goal of elevating this partnership on a global stage and certainly raised the bar for creativity and style. I was honoured to fuse ModelCo’s beauty knowledge with one of the world’s most renowned and iconic names in fashion, Karl Lagerfeld and bring our collaboration to lovers of fashion and beauty around the world. It was an honour to launch our collection in Paris” said Shelley Sullivan, Founder and CEO of ModelCo. 

 “Our consumers are at the heart of our business, and we are excited to inspire them with the innovative KARL LAGERFELD + ModelCo beauty collection,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “It translates KARL’s vision and brand spirit into iconic cosmetics, and we look forward to launching this limited-edition collection.”